Most customers most of the ritz carlton lodge at reynolds plantation time will find lower fares, not because of web fares, and not because we will have access the to fares that other channels (crs''s and the sites and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone lodge has access to. this will be because at and vail we have opted to do what the others have not, which is invest in new technology computers able the to do far bigger searches, using search software that that was independently developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will lodge and at provide absolutely the most current information on seat availability. it is vail expected that the more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that lodge its competitor did not. it will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.

it is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. if one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. no airline can afford to turn its back on any subgroup of consumers. no airline can afford to be anything other than as competitive and as attractive as it can possibly be at through each channel to the consumers vail that prefer that channel. this is a reality that grows ultimately out of the fact that the airline business is a very the low margin business - lodge any airline that lost at even a small group of passengers would be at risk of swinging from profitable vail to money-losing in an instant. airlines scrap for every last passenger because they have to.

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