It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing econo lodge to those same consumers through the channel those consumers prefer. no airline lodge can afford to turn its back on any subgroup of consumers. no airline can afford to be anything other than as competitive st. and as attractive as it can possibly be through each channel to the consumers that prefer that channel. this is a reality that grows ultimately out of the fact that the stephen airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. airlines scrap for every last passenger because they have to.

a user-friendly search engine with the most current information ... the engine is easy to use, and the results are ranked with the lowest fares first. travel sites are proliferating on the web like strip malls in suburbia, but there''s one whose name you should remember. expected to reinvent the online fare-finding wheel when it launches in june. it aims to search every available flight combination for travelers, giving them the choice of cut-rate fares, fewest legs on econo a trip lodge and most convenient departure times. this could radically alter an industry in which customers surf numerous sites before making a purchase.

most customers most of the time will find lower fares, not because of web fares, and not because we will st. have access to fares that other channels (crs''s and the sites and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. this will be because we have opted to do what the others have not, which is invest in new technology computers able to stephen do far bigger searches, using search software that that was independently developed and is designed to search all fare and schedule possibilities econo comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat availability. it is expected lodge that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. it will be because we did a more comprehensive and unbiased st. search of all the fare and schedule possibilities that are available stephen to all channels.

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