What does this site have that other online travel sites don''t? Actually, it''s not what the site has, but rather what it does. The heart and soul is actually a fare search engine with state-of-the-art technology to find and book fares. And consistently displayed more fares from more airlines than its competitors. It''s apparent that the consumer will have a new and improved way to book online travel that not only shows more choices but also steps up the competition econo lodge for the rest of the online travel booking services to improve their product a definite win-win for travelers. backed by a $50 million investment and boasting powerful technology that helps do-it-yourself travelers find and sort airfares more quickly than anything else on the lodge market, we generated plenty of buzz from the moment the then-unnamed concept was announced in november 1999.

most customers most of the time will find lower fares, not because of web fares, and not because we will have access to fares that other channels (crs''s and the sites and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. this will be because we have opted to do what the others have not, which is invest space in new technology computers able to do far bigger searches, center using search software that that was independently developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat availability. it is expected that more than econo and lodge 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. it will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.

it space is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. if one or more airlines attempted to do so, the others would increase their market share by appealing center to those same consumers through the econo channel those consumers prefer. lodge no airline can afford to turn its back on any subgroup of consumers. no airline can afford to be anything other than as competitive and as attractive as it can possibly space be through each channel to the consumers center that prefer that channel. this is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. airlines scrap for every last passenger because they have to.

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