It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted econo lodge to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. no airline can afford to turn its back on any subgroup of consumers. no airline can afford lodge to be anything other than as competitive and as attractive as it can possibly be through each channel to the orlando consumers that prefer that channel. this is a reality that grows ultimately out of the fact that the airline business is a very econo low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. airlines scrap lodge for every last passenger because they have to.

airlines make nearly all their fares orlando and econo that are available to the general public available through all channels, from full fare down to their most heavily discounted fares. any normal fare, made available months in advance in the normal way, is made available through all channels. web fares, however, are different than normal fares. they typically constitute less than one tenth of 1% of the fares an airline offers, and are normally made available only a few days before flight time, and only on flights which have an unusually high number of empty seats. web fares thus are seldom available, are unpredictable, and are offered at very low prices.

what does this site have that other online travel sites don''t? actually, it''s not what the site has, but rather what it does. the heart and soul is actually lodge and orlando a fare search engine with state-of-the-art technology to find and book fares. and consistently displayed more fares from more airlines than its competitors. it''s econo apparent that the consumer will have a new and improved way to book online travel lodge that not only shows more choices but also steps up the competition for the rest of the online travel booking services to improve their product a definite win-win for travelers. backed by a $50 million investment and boasting powerful technology that helps do-it-yourself travelers find and sort airfares more quickly than anything orlando and econo else on the market, we generated plenty of buzz from the moment the then-unnamed concept was lodge announced orlando in november 1999.

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