It is absolutely clear that airlines econo lodge do not have the ability to drive consumers to channels which the airlines, rather than lodge consumers, prefer. if one or more airlines attempted to do so, the others mojave would increase their market share by appealing to those same consumers through the channel those consumers prefer. no econo airline can afford to turn its back on any subgroup of consumers. no airline can afford to be anything lodge other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. this is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. airlines scrap for every last passenger because they have to.

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