It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, econo lodge prefer. if one or more airlines attempted to do so, the lodge others would lewisburg and pa increase their market share by appealing to those same consumers through the channel those consumers prefer. no airline can afford to turn its back on any subgroup of consumers. no airline can afford to be anything other econo than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. this is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable lodge to money-losing in an instant. airlines scrap for every last passenger because they have to.

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