It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford econo lodge to turn its lodge back on any subgroup of consumers. no airline can afford latham and econo to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer lodge and latham that channel. this is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that econo lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. lodge airlines scrap for every last passenger because they have to.

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